Chart:: Marketing Research Chart: Most widely used lead gen tactics

Chart:: Marketing Research Chart: Most widely used lead gen tactics: from Marketing: Case Studies & Know-How from MarketingSherpa
With so many available lead generation tools, marketers need to be able to evaluate the use, effectiveness and difficulty of tactics preferred by their audience. This will allow them to decide which channels will work best for their organizations. To help you do just that, this week's chart shows which lead gen tactics are used most (and least) frequently. Plus: Share your top lead gen tips and tactics, based on this industry data, for a chance to appear in a future MarketingSherpa blog post.