How Many People Click on Links from Email Signatures?
How Many People Click on Links from Email Signatures?:from Business 2 Community
Knowing how many people actually click on links in email signatures is a mystery that’s right up there with how many people still print off emails after seeing the message “please think green before printing this email”. Or is it? Unlike the tree killers, we can actually find out how many people are following your link. If you’re not aware of these numbers, you may be missing a big piece of the puzzle on how customers come to know and interact with your company.
Directly annoying
If you have analytics set up on your website, you’ll notice that people arrive from a variety of sources, including Google, Bing, other website links, etc. There are also streams that Google Analytics are unable to pinpoint. Those all get lumped into a bucket called “Direct”. On most websites, 10-20% of all traffic is usually in the “Direct” bucket. These could be people who typed your website address into their browser, clicked on a flash ad or some sort of ad that stripped out the info on where that visitor came from, or they could have clicked on a link in an email.Caveats
Be forewarned that our tracked link is really long and ugly. Most people would rather use the regular form of their URL on their email signature. Though this tracking method works best IF you’re using HTML email, it can look unsightly if you send it to an email that breaks down pretty HTML signatures. Don’t worry about it too much. They’re going to look ugly anyway.Building your tracked URL
Thankfully, this part is pretty easy because Google provides a tool that you can use to build that tracked link. Here’s the link to the URL Builder. Simply add in the required Source, Medium and Campaign Name and hit “Generate URL”. Personally, I use “Signature” as the Source, “Email” as the Medium, and “Day-to-day” as the Campaign Name.If you’re tracking multiple signatures (ie. several employees), you might want to use a unique Source for each. For example, “adrielsignature”.
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