Maximize Email Open & CTRs (Infographic)

Maximize Email Open & CTRs (Infographic):rom Business 2 Community by Debbie Horovitch
For those of you who don’t read Adverblog, I thought I’d share this insanely enlightening infographic that can help increase the effectiveness of your business email marketing activities.
I’ll be honest, effective email has always eluded me since I have such natural negative connotations associated with it – I’ve been broken up with by email (before popular social media existed), found out about numerous deaths by email (why they would think emailing me at work wouldn’t ruin my day?), and nowadays pretty much any time a client isn’t working out, the communication to “split” happens on email. In the book send: Why People Email So Badly and How To Do it Better, they say the default tone of email is negative (true in my case), while the default tone of social media is positive: Facebook only offers a Like button, and even when we say “dislike” it often is said with a smirk of a “smiley” like : /
GetResponse is an email service that is highly social as a business and offerings and like all the best business integrated with social media service providers, they offer a great learning center full of webinars, podcasts and whitepapers that complement blog posts and help you use their product, email in general and all social channels to your best advantage.
Adverblog also found an entertaining little cartoon about the sad reality of emails, that I’ve shared below the GetResponse infographic & takeaways. If you know who is the artist that created this cartoon, please let me know in the comments or any other way, so we can assign credit and thanks for the LOLs.

Highlights of the infographic:

• Emails have the best results within the 1st hour after delivery. This is when 23.63% of all emails are opened. But 24 hours after delivery, the average open rate is close to zero.
• Almost 40% of all messages are sent between 6 a.m. and noon. This can result in inbox clutter, and significantly decrease results for these emails.
• Messages sent in the morning and early afternoon have a better chance of being noticed and consequently achieve better results: up to 10.61% open ratio and up to 2.38% CTR.
• Subscribers’ top engagement times are 8 a.m. – 10 a.m. and 3 p.m.- 4 p.m. with up to6.8% average open rates and CTR.

Key takeaways:

As the research shows: to achieve best possible results, you should schedule delivery of your email taking into consideration the following:

• Emails reach the best results within 1 hour after landing in the inbox.
• If your recipients are occupied with other activities, they won’t be able to engage while it’s still fresh, and your message will be crowded out by more recent messages
• To optimize the engagement rates for your message, you should schedule it to hit the inbox no later than 1 hour before the top open times, when its chances of getting noticed are the highest.
• If your emailings go to worldwide lists, make sure you use solutions that optimize delivery times in different time zones, such as GetResponse Time Travel.

Hope you enjoy!

Want me to attend your event, review your app, blog post or plans? Email me at debbie [at] theSparkleAgency [dot] com.
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