ROI of Social Marketing

ROI of Social Marketing:from Marketo Resources » Resource RSS by Jessica Langensand
The world of social marketing ROI is still evolving. In most cases, we have to rethink traditional metrics to include the ways that people interact with social media. By leveraging peer-to-peer social engagement, marketers have to look at metrics such as brand lift, social engagement, and influencer reach.
Join Sanjay Dholakia, CMO of Marketo, Kelly Jo Horton, Senior Manager, Professional Services Social Marketing, and Nisha Ahluwalia, VP of Product Marketing at RingCentral and learn:

• How to track social campaigns with more accuracy
• How to find and leverage your top influencers
• How to track engagement through dashboard reporting metrics with Marketo Social Suite
• How to translate social media ROI into business ROI

View the presentation here or on slideshare.