Rocket Readings: 5 Simple Steps to Increase your Website Lead Generation by 500%

5 Simple Steps to Increase your Website Lead Generation by 500%:by Jason Gervais
Yesterday I wrote about responsive website design in the first article of a series of 10 where I will elaborate on my article 10 Killer Techniques to Quadruple your Internet Marketing Success.

What is Conversion Architecture?

Today’s article is about conversion architecture. Sound technical? It’s really not!

Conversion architecture is simply the process of optimizing your website for lead generation or increasing your e-commerce sales.

Before we go too far into this, let’s first talk about your website conversion rate. If you divide your total number of leads generated from your website by the total number of visitors to your website during the same time period and multiply that number by 100, you get your conversion rate as a percentage.
Using this equation, 100 leads from 10,000 visits would be a 1% conversion rate. 500 leads would be 5%. I’m sure you get the point.
The difference between having a 5% conversion rate and a 1% conversion rate is simply how well designed your website is for the conversion process.

Imagine if you could improve the lead conversion process on your website just a little and generate an extra 400 leads each month!

Here are 5 things you can do immediately to increase your website lead generation:

Identify your buyer Personas
Who buys from you? Are they male or female? How old are they? What do they dofor a living? What is their education? What are their interests? What’s important to them?
There are probably 2-3 different types of people who typically become your customers. The first thing you must do to generate more
leads from your website is to identify these visitor personas.
When any of these individuals land on your website, it is important that they know theyarrived at the right place. The highest percentage of your website visitors will land on your home page.
Your home page needs to effectively communicate your message to these 2-3 different personas so that they know they have arrived in the right place and it is very easy for them to navigate to the information that pertains to their persona.
Make your contact information visible
If your website design has done a good job of establishing your credibility, your visitors might prefer to speak to someone rather than hunting for answers to their questions on your website.
You should include your full address, phone and fax numbers on your contact us page AND you should include your contact phone number at the top ever every page on your website.
Another consideration is to include a tracking phone number on your website so that you can track the number of phone call leads you are getting.
Include multiple calls to action
Imagine you are standing in a room with one door (the exit), where do you go? The only place to go is out! Visitors on your website are in the same situation if you don’t give them anywhere to go besides out.
In order to make the most of each visitor, you need to give them options of how they can interact with you. The phone number mentioned above is a good start!
If your business interactions normally involve providing a quote or a consultation, then you should offer a quote or a consultation as a call to action on your site.
Other calls to action might include a download of information like a free guide, white paper, or handbook, a discount coupon, etc.
If you want people to take a certain action on your website and convert from a visitor into a lead, you must tell them how to do that. Don’t leave it to chance.
Use more than one web contact form
Do you have a contact form on your website? You should!
Most business websites have one contact form on their contact page. Rarely is there more than one.
Every call to action with the exception of a phone call should include a form. The least amount of information you will request on your form is the email address. Be sure to let visitors know that you won’t share their email address.
If your offer in the call to action is valuable enough, your visitors will be more than willing to trade you their email address for whatever you’re offering.
Think about the top of the funnel
It’s not unusual for you to be thinking, I don’t want an email address, I want a sale.
You need to remember that most people do research before they buy. And most of the time when people find your website it’s because they are in the research phase of their buying process. Let’s call this the Top of the Funnel in your sales process.
Give them some information that will help them make their decisions and then use the information they gave you to build a relationship and let them know you are the solution to their problems.