5 Tips for Creating an Impressive B2B Web Video

5 Tips for Creating an Impressive B2B Web Video:from Business 2 Community by Chelsea Perry

Implementing web videos onto your website has countless benefits. Web videos are a constant greeter for your clients and they constantly are selling your company- even when you’re not available! Web videos are a great way to give personality to your website. Visitors can more easily connect with you and you company through a web video.
So, basically, web videos are awesome. Now the comes the hard part; how do you create an impressive B2B web video for your website. Here are a few tips that will help you out throughout the production process:
1. Choose the Correct Video Format
Before you start anything you have to decide which video format will benefit your company the most. There are many types of formats, each with it’s own unique objectives. Testimonials from past customers can easily raise you reputation while business intro videos help establish who you are and what you do. If you are selling a product, a product demo video may be in order to help conversion.
Take into consideration what you are trying to get out of your web video and that will help you decide which video format is right for you! Also, always remember that it is better to break up your video formats into different videos- try not to squeeze more than one format into a video because the end result will seem off-balanced and messy. 
2. Scripts are the Foundation
By writing a compelling script, you are already setting up your video to succeed. Be sure that the script isn’t too long, but contains all the necessary information. Be succinct and concise in what you say because every word counts. Try to avoid the more vanilla adjectives and use words that add a bit of sizzle into your video.
This video is a reflection of your business- so make sure it stands out! Also, it’s important to make sure that your script is fitting for your audience; things like vocabulary and tone make a difference to viewers, so be sure to fit it to your target demographic.
3. A Concise Call to Action
At the end of the script, be absolutely sure you include a meaningful call to action. A call to action is the portion of the script that tries to guide the audiences behavior and is usually at the end of the video. Now, you have to think about what you want your call to action to be. Do you want your viewers to e-mail you, pick up the phone, visit your website, request a quote; there are so many options for a call to action that you have to be sure it fits with you company and the video format you chose.
4. Use the Correct Equipment
The quality of the equipment you use is can be directly correlated to the quality of your video. If you want a sharp, skillful video you have to use the right equipment. Things like studio lights and lavaliere (or on-talent) mics can make a big difference in lighting and audio and when both of those are done well, you already have an amazing foundation for your video. Now, you don’t have to go out and buy all of this equipment, you can borrow them from friends, rent them from a camera shop, or even hire a professional video production company, if the budget allows.
5. Use Video SEO
Once all is said and done on the production side of the video and you’re ready to post it on the Internet, be sure that you optimize the video for search engines. Nowadays, if you properly optimize your video your chances of getting a first page listing on Google increases 53 times because of a recent effort to make searches more universal (INC). Video SEO is a great way to get your website a higher search ranking and therefore, more web traffic.
Be sure to put important key words in the video’s title. Also, if you post this video on your site, try to put a transcript of the script somewhere so search engines will know what you say within the video. One of the most definitive ways to get your video indexed by Google, is by creating a video sitemap. A video sitemap allows search engines to know what a video is called, about, the run time, and location of the video without having the capabilities to watch the video and it’s truly one of the best tools for video SEO.
If you post your video onto Youtube, or other video sharing sites, be sure the use keywords in your video’s title and description. Also, place a visible link back to your site in the beginning of your video’s description for easy access- you always want to be sure that viewers will be directed back to your site.
By using these tips, you’ll be able to start crafting a web video that will not only be a greeter to your new costumer, but will look good doing it! Web videos are truly the next step in creating a well-rounded marketing plan for your business, so step up to the challenge and let your creativity flow. You may be surprised with your results!