Case Study:: Online Cart Abandonment: 12% lift in captured revenue through customer service-focused email remarketing campaign

Case Study:: Online Cart Abandonment: 12% lift in captured revenue through customer service-focused email remarketing campaign: from Marketing: Case Studies & Know-How from MarketingSherpaRevenue lost at the eleventh hour is a consistent frustration. So close to a conversion, what went wrong? Not only can the sales still be reclaimed, but those customers can give insight into potential issues with the online checkout process. Southwestern outfitters Boot Barn created a three-fold email campaign to remarket to customers who quit along the purchase path. Learn the steps that resulted in a 12% lift in captured revenue.