Generating Leads on Social Media

Generating Leads on Social Media:by Brent Pohlman
What is the most effective way to generate leads using social media?
The best platform is a blog site that you own. You control the content. You control the experience! Most tweets, and shared posts on Linkedin, Facebook and Google+ do not list ways for people to contact you. Why not put your contact information on your blog page and have the information available to people who want to get a hold of you with respect to their questions. Make yourself available.
Generating leads on Twitter is possible – but this information must be posted on your profile page. Same is true of Linkedin, Google+ and Facebook
What are some ways to measure leads?
See if your phone call volume is increasing. Are you receiving more inquiries on your website? Make sure you keep a list of the names that are inquiring about your services? These people have already taken the first step to learn more about you. Are you just answering their questions or are you taking the next step to bring them in as a client. There is a difference.
When you are face-to-face with people you meet on social media networks, make sure you acknowledge their presence on social media. As I talked to a person at a recent event, we both agreed that a lot of us are reading about the lives of others on different social media sites, but we don’t always comment. We both came to the conclusion that it is really ok not to comment.
Be active on social media
You have to have a presence on social media sites if you want leads. You do not need to spend every hour. My advice connect with the best people and always acknowledge people who mention your information.
Create a reason for people to follow you
People don’t just follow people to build their numbers. Well, some people still do this. Be someone who stands for something.
Remember news on social media sites travels fast
Create information that is searchable and meaningful. People will find you if you are sharing quality information.
Start with a blog if you want leads
I know I am repeating myself, but content sells more than general conversation When content is at the forefront, then conversation is taken to a new level. Don’t measure your leads by counts. Track by the names of people who get in contact with you.
When should you start?
If you haven’t started this process, then you have a lot of catching up to do. Get started today and see if you can improve the way you generate leads on social media.
photo credit: waferbaby via photopin cc