How we jump-started our inbound lead generation – InsightSquared

How we jump-started our inbound lead generation – InsightSquared:by Matt Smith

Creating B2B Leads

When you are rapidly growing, new problems in your business arise quickly and demand quick solutions. Just such a problem arose for us around our marketing.
For the first year or so in InsightSquared’s history, lead generation was not an issue. We primarily relied upon partner relationships for lead flow and as such we had not invested heavily in our marketing. We only had one full-time marketer at the company. But as we’ve invested in our product, we expanded our addressable market and sole reliance on channel partnerships was no longer a viable strategy. We needed to generate leads on the open market for our new solution for Salesforce.com reporting.
We needed to jump-start our marketing. Here’s what we did.   READ MORE>>>
Source: InsightSquared