Making Assumptions About The Buyer’s Journey – Marketing Interactions

Making Assumptions About The Buyer’s Journey – Marketing Interactions:by Matt Smith

Creating Personas for Prospect Problem Solving

“I’d like to take pause to question how marketers are using the term “buyer’s journey.” This also applies to buying process, buying cycle, sales cycle, etc.
If you’ve been reading my blog lately, you know I’ve been on a bit of a quest to get marketers to stop and think about what the terms we use every day actually mean. We’re moving so fast and trying to expand our skill sets in real time and I think we adopt terms and apply them to what we’re doing without really analyzing the underlying meaning.
So, let’s take on the buyer’s journey.”   READ MORE…
Source: Marketing Interactions