Responding to the Buyers Purchase Path – Annuitas Group

Responding to the Buyers Purchase Path – Annuitas Group:by Matt Smith

Content Marketing Best Practices

It is a great question! This is something that obviously was on the mind of at least two people in the room and judging by the head nods from the rest of the class, it occurred to me that this was probably on the mind of a good number of B2B marketers.
So if you are wondering my answer to the question… the short answer is No.  You can’t just have one buyer’s journey that applies to all the unique personas that you have defined.  Why?  Because these personas will each take a different approach to the buying process and be viewing this purchase differently.   READ MORE>>>
Source: Annuitas Group