Week in Review: December 7

Week in Review: December 7:from Savvy B2B Marketing - Latest Blog Entries
How can it be that December is already upon us?! As we hurtle into the holiday season, it can be refreshing to slow down and take a breather. And with this week's picks from around the blogosphere, you can sink your teeth into some good reads as you curl up with a cup of cocoa. Ahhhh....


You can create brilliant content marketing and still miss the point by
@bobapollo
If you're not including the sales team in your content marketing plan, you're wasting your time.
The Big Content Marketing Fail: How Much Content Do You Need? by @conversionation
J-P De Clerck paints a picture of the content marketing wasteland that's on the horizon if marketers don't get more thoughtful about the content they create.
Write the Best Titles for Content Marketing: A 10-Point Checklist by @RogerCParker
The title says it all!
Responding to the Buyers Purchase Path by @cahidalgo
Carlos Hidalgo explains why you can't apply a single buyer's journey to all your personas.
Your 2013 Social Media Strategy: Grow a Pair. by @markwschaefer
Tellin' it like it is. Step up or step off.
Why Emotion-Based Writing is Crucial to Your Business Goals  by @demianfarnworth via @copyblogger
Humans are built on emotions, not logic.
How Many Social Media Channels Should Your Brand Be Using?  by @jeffbullas
Massive amount of helpful information here (starting with a funny cartoon).
Email Marketing Tips: Say Thanks, Get More Clicks by @ShellyKramer
Your mom was right.
The State of Facebook: What’s Working Now by @AndreaVahl via @copyblogger
This is an extremely tactical and helpful post. Gets you in the trenches.



Annnnnd ... just for fun, have you seen College Humor's spoof on the Instagram craze?