Case Study:: Content Marketing: Targeted persona strategy lifts sales leads 124%

Case Study:: Content Marketing: Targeted persona strategy lifts sales leads 124%:from Marketing: Case Studies & Know-How from MarketingSherpa
 You need to understand the difference between "great" content and "meh" content to win in content marketing. More importantly, you need to understand what "great" means to your audience. In this article, see how one B2B firm tailored content to segments of its audience, and increased leads 124% after launch. You'll also learn how they dug deeper to target personas and earn great results.