1/07/2013

Top 12 Content Marketing Mistakes

Top 12 Content Marketing Mistakes:from The LEADSExplorer Blog: Lead generation - Website visitors - CRM - B2B 

Problem

Your Content Marketing receives no interest ?
Lead generation gets no results from Content Marketing ?
Your content is not being read ?

Content Marketing Mistakes

Maybe you are making one or more of these Content Marketing mistakes:
1. Creating content irrelevant for your target market
2. Writing about yourself or your product neglecting to focus on the buyer instead
3. Not solving a problem that your potential customer encounter
4. Pitching your products instead of describing the solution
5. Content lacking substance will not generate interest
6. Content marketing is not similar to interruption marketing
7. Boring the reader whereas being entertaining is the first requisite
8. Amateurish writing and spelling errors don’t sell
9. No authenticity – copy/paste is not the way to go
10. Lack of authority make sure you show authority on the matters discussed
11. Quality of content should rule over quantity of content
12. No call to action at the end of the content will generate less replies or inquiries
Too simple to be true ? Too obvious ? Have you actually tried this yet ?
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