Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior

Ditch the Funnel: 'Purchase Loop' Echoes New Buyer Behavior: from MarketingProfs - Smart thinking ... pass it on.With the advent of digital, social, and mobile media, the consumer buying process has become more complex than simply identifying a need, exploring options, and making a purchase, according to new research conducted by Latitude and About.com. Even so, buying decisions appear to happening more quickly than ever, the study ... Read the full article at MarketingProfs