The New Hype Neuro Marketing

The New Hype Neuro Marketing: by The Leads Explorer

The hidden persuaders

As the brain uses only 2 percent of its’ energy on conscious activity, the rest is devoted largely to unconscious processing. Neuro Marketing is a new field of marketing research that claims surveys and user groups are inaccurate because the unconscious impressions can never be revealed. Instead it studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The hidden persuaders in ads, publications or content which influence unconscious desires amongst potential buyers.

Neuro Marketing requirements

Appeal to pain
The marketing content and website need to explain how the solutions or products are going to relief the pain of the potential buyer.
Be brief
All day people are overwhelmed with messages and information. Hence brains will respond better to short and clear messages.
If they don’t understand it they will forget about it immediately as so many other messages are received.
Be visual
A picture can paint a thousand words and will be remembered even better.
Be clear
The language and the content should be clearly explaining the use and the benefits. If not people will not spend time on decrypting what you are actually trying to sell or why they should buy it.
Create emotion
Emotion will make the message more memorable. Hence you will need to tell more than just the facts, figures and features. A soul in your message is required.
Generate passion
One step beyond emotion is passion. If you can ignite passion for your products or solutions by your content you will have won an advocate.
Of course this is the hardest to achieve and only few – if any – in your market will obtain this.
Neuro Marketing – hype or not – it is the new kid on the block.
Did you use Neuro Marketing previously without knowing ?