2/13/2013

What are the biggest issues between marketing & sales?

What are the biggest issues between marketing & sales?:from b2bbusinesscoach.com Blog 
Over the years, marketing and sales have been at loggerheads. Most of the time, they do not talk to each other. Many times marketing and sales don’t even share the same floor, and often don’t share the same building.
Usually, marketing doesn’t get measured, and sales gets paid by measurement. With the increasing use of the Internet, it is much easier for marketing to get measured and be accountable for results.
Please watch the video to see what the biggest differences are between marketing and sales.

This is the 26th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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