Why can’t B2B sales people sell?

Why can’t B2B sales people sell?:rom b2bbusinesscoach.com Blog by Ian Dainty
A question I get quite often is “Why can’t my sales people sell?”
This is a very complicated question, and it cannot be answered in one simple sentence.
Selling is probably the most difficult and one of the most sophisticated processes in business. It is difficult, because you have to convince another company to part with its money. And this usually requires more than one person to say yes.
It is sophisticated (complex) because you have to convince another company to part with its money.
There are many things a sales person must know and understand before he/she can become good at his/her craft. This is true with most professions, but in no other job, other than marketing, must you get another company to part with its money.
Watch the video to see why selling is so difficult, and what sales people (and marketers) must so to become competent.

This is the 35th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your B2B lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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