6 Tips to Write More Profitable Prospecting Emails

6 Tips to Write More Profitable Prospecting Emails:from SellingPower by Gerhard Gschwandtner Today's blog post is by Sue Hershkowitz-Coore, author of Power Sales Writing: Using Communication to Turn Prospects into Clients (Second Edition) which appeared on the Selling Power Best Books for Sales Success in 2013 list. Every day people forward awful sales emails to me. A recent favorite opened with, "I just wanted to take a moment to personally introduce myself as your sole contact for XYX company! I am truly excited to be put in this position as I am very proud and passionate about … etc." It seems reasonable to assume that the salesperson who crafted that email also...