Case Study:: B2B E-Commerce: Redesigned online form increases quotes 67.68%

Case Study:: B2B E-Commerce: Redesigned online form increases quotes 67.68%: from Marketing: Case Studies & Know-How from MarketingSherpa
 Website redesign can be particularly important for e-commerce websites because online buying behavior, and ease-of-use expectations from website visitors, can change over time. Beyond redesigning an entire website, taking that process down another level to improve a key element of the website can really pay off. Read on to learn how Company Folders redesigned its entire website, and then tackled its online quote form, and experienced a dramatic 67.68% increase in total quotes.