Content that rules: The Year in Review brought to you by MailChimp, Airbnb, and Sailthru
Content that rules: The Year in Review brought to you by MailChimp, Airbnb, and Sailthru:from The Funnelholic
The Content Hall of Fame continues to grow it’s list of nominees. I am not even sure what to call the content we are reviewing today. Basically, a number of companies created these amazing “Year in Review” pieces which are mashup of infographics, web design, and ebooks. When someone pointed them out to me, I had no idea what they were talking about. When I finally got a chance to review them, I got a “ding-ding-ding; we have a winner!”a
First of all, please click on these links and look at these yourself. They are awesome. (Or tell me otherwise in the comments). I have included some of my favorites from Airbnb, Sailthru, and MailChimp.
- Airbnb Annual: Global Growth, Local Love
- Sailthru 2012 Annual Report- The Power of Smart Data
- MailChimp 2012 Annual Report
1. They include fun facts and include employees in the content. B2B Marketer: You would NEVER EVER have done this 2 years ago and some of you wont work up the nerve to do it today)

2. They present their data in a visually appealing way. Again, not done before.

3. They deliver customer success stories that are actually interesting stories that I want to read and present them in a compelling way.

4. They have fun.

Welcome to content marketing. Have fun being marketed to. For a fun exercise, try to think of a time when we ever saw anything like this form a content perspective. Never. It has never been better to be a marketer. Join the party.
No comments:
Post a Comment