Fighting the Lead Generation Battle with Big Data – Marketing Profs

Fighting the Lead Generation Battle with Big Data – Marketing Profs: from 3forward by Matt Smith

Improving B2B Lead Generation

Many organizations struggle with sales and marketing alignment. In companies both large and small, Sales and Marketing are commonly at odds.
In a recent survey of more than 1,200 executives, research firm CSO Insights uncovered that lead generation is one of the top challenges dividing sales and marketing organizations and leaving revenue goals in danger.

• Two-thirds of companies surveyed have cited that their lead-generation functions need improvement.
• Less than two-thirds of sales reps hit their quota for 2012.
• Revenue targets were up 16% in 2012, the largest increase since the 2008 recession, putting a greater stress on the lead generation gap

READ MORE>>>
Source: Marketing Profs