How to Find the Right Keywords for Your Website

How to Find the Right Keywords for Your Website:from Business 2 Community by Tom Philips
Choosing the right keywords for your website will ensure that potential clients will be able to find your site quickly and easily. Keyword selection is perhaps one of the most effective ways of marketing a business site, as studies show that people are more likely to pay attention to organic search results than to paid advertisements. Following are some tips on choosing website keywords that will be more effective in giving you positive search engine results.
Main Products and Service

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Start by considering what your main products and services are. Your company may sell children’s clothes and toys, for instance, but if clothes are the main product, then your main keywords should be related to Children clothing.
Location
International retail websites can easily ship their products to any part of the world. Such companies do not care where the clients are from, as it makes no difference to the services they provide. However, a business website for a local company should focus on local SEO and include the name of the city where they are located as part of the main keyword in order to obtain better visitor results. A windshield replacement shop in Dallas, for example, should focus on keywords such as “windshield repair Dallas” or “Cheap Dallas car windshield repair”. Similarly a Web Design Company in Los Angeles should focus on Keywords such as ” Web Design in Los Angeles” or ” Web Development in Los Angeles”.
Competitor Advantage

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Search Engines favors older websites over those that are new. If a site has been around for several years and garnered a number of high quality links, it will be very difficult for a new, start-up site to bump its ratings. Google Adwords has a tool that enables you to see just how many websites are competing in Google Adwords for a particular keyword. The more websites there are competing for any given keyword, the harder it is to get a high ranking for that keyword.
Therefore, as a small business starting a new website, you should focus on keywords that are not overly competitive. If you are having difficulty coming up with keywords on your own, you can seek the assistance of keyword generation sites designed to take single keywords and derive dozens or even hundreds of keyword variations for your use.
In many cases, long tail keywords composed of five, six or more words are fairly easy to get good rankings for. A lot of established companies overlook these keywords and so the competition is low. At the same time, many prospective customers do their searches using long tail keywords, making their potential usage quite high.
Target Demographic

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Small business owners should also consider their target demographic when deciding on keywords. A company based in the Southern United States, for example, will find numerous Hispanics in that region; having a Spanish section on this site with Spanish keywords can generate more traffic in your direction.
Age is yet another factor that determines which keywords a person is likely to use when doing a search. Seniors shopping for a specific product will probably use different keywords than young people searching for the same product. Your website can, of course, target more than one keyword at once. However, it is generally better to prioritize keywords and focus on just those few.
Track ROI

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Once your target keywords have been chosen, these should be used in appropriate places on the site. The site domain name should contain a main target keyword as should article titles and headings. Your keywords should also be included in the text, spread out at intervals of 100 words or so.
After the keywords have been placed on your site, designate someone from your company to track site statistics via Google Analytics. This tool enables you to see which keywords are the most effective in getting buyers. After a few months of tracking this information, you can make any necessary adjustments that will help you reach your target audience.
Choosing the right keywords for a business site is of utmost importance. Your keyword selection should take into consideration such factors as your products and services, target audience, business location and competition. By tracking keyword performance over a few months time, you can determine just how effective your choice of keywords has been in getting visitors to your site and increasing sales.