Tell a Story: Show Your Product or Service in Action
Tell a Story: Show Your Product or Service in Action: from Selling Fearlessly
When I reviewed my good friend Mike Weinberg’s fantastic new book-New Sales. Simplified.—I said the following: “Chapter 8: Sharpening Your Sales Story. For years I’ve been preaching the importance of storytelling to salespeople—what Mike Weinberg calls the Sales Story”; I said that because Mike’s take on storytelling resonated with me. I wholeheartedly believe in telling [...]
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