Rocket Readings: B2B Lead Generation & Golf!

B2B Lead Generation & Golf!:from b2bbusinesscoach.com Blog by Ian Dainty
B2B Lead Generation & Golf!
How are they related?
As an avid, and not too bad a golfer (handicap 12), I often compare golf to life and to business.
And if you had a chance to watch The Masters this past weekend, you saw how the winner, but especially the losers, reacted to their current circumstances.
Adam Scott, from Australia, won. He beat Angel Cabrera at the 2nd playoff hole. It was great drama, and the first time an Aussie had won The Masters.
If you are old enough, and love golf the way I do, you remember Greg Norman losing to Nick Faldo in 1996, after going into the final round with a 6 stroke lead.
So what has all of this got to do with your business and lead generation?
Well many things have changed in golf over the past 20 years, as they have in business.
Golf has introduced many technology changes, both with the clubs and balls we use, and with the way courses are designed and constructed.
Because of technology, many golf courses can now be bone dry in about an hour, even after torrential downpours. Augusta National, where The Masters is held every April, is one of them.
And thanks to technology, most of us can hit the ball further now, then when we were at our peak strength in life, in our 20’s and 30’s.
And technology has even helped us putt better. Adam Scott won The Masters using a long putter.
There is much controversy over the use of a putter that can be anchored to the body, like a long putter that is anchored to the chest with one hand; or the belly putter which is anchored to the, you guessed it, the belly.
But a few of golf’s majors have now been won by players who use these controversial putters.
So again, what has this got to do with your business?
Well, as you know, technology has changed the way we run our businesses.
Where would be if we hadn’t at least adopted some of the technology. From phones back in the early part of the 20th century, right up to computers, the Internet, and smart phones today.
But many CEO’s have not implemented the full use of technology, and have therefore not allowed their company to compete as well as it should compete.
And in many cases losing a lot of business that could have been theirs.
Let’s look at your company website. Almost every company now has a website. But most companies don’t use the technology available, to let their websites function the way a website needs to function, in today’s connected world.
Your website NEEDS to be your best marketer and sales “person”.
As an example, there are ten major features that a website needs to have, in order to drive leads to your business. Most companies usually have two or three of these features.
And the most important feature, getting found on a Google search, has not been implemented by over 95% of companies.
I have produced a white paper on these ten features. It is available for free to you now.
If you are interested in getting a copy, please click the box in the top right corner of the website, “Drive More Leads to Your Business”.
Thanks, and please give me your feedback on the white paper, and if you want some help implementing these key ten factors.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com