Rocket Readings: For B2B lead generation, is there conventional wisdom that is not right?

For B2B lead generation, is there conventional wisdom that is not right?:from b2bbusinesscoach.com Blog by Ian Dainty

Most conventional wisdom, in the B2B world, is wrong. Although the Internet has changed the way people buy, most B2B companies have not adapted to this method of buying.
And the reason for that is that these B2B companies, mostly technology companies, haven’t adapted to the buying cycle of their clients.
To find out what the conventional wisdom is, why it is wrong, and then see what should be the right wisdom, please watch the video.

To become excellent at B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com
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