Index: List of Content Marketing Software Vendors

Index: List of Content Marketing Software Vendors:rom Web Strategy by Jeremiah by jeremiah_owyang
Altimeter conducts research on new markets. Altimeter continues our coverage on Content Marketing by Rebecca Lieb (who’s working in conjunction with me on this post and coverage), researcher Jessica Groopman and our co-authored report on Converged Media (Paid, Owned, and Earned). In our research reports, we both identified the market pains, definitions, workflows, and solutions brands are and want to achieve. As part of this ongoing coverage to look at all the elements of the people, process, and technology,
Don’t buy software without a strategy.  While we want to explore a list of software providers that are part of the solution. It’s important to note that these software providers are not solutions among themselves. Strategy, content goals, internal organization and often agency services are part of the broader solution set –software rarely solves everything on its own.
Details about this list.  This list won’t contain the following sibling market which includes: Social Media Management System Vendors (SMMS), Marketing Automation, Converged Media, Web Content Management (thanks to Adobe’s Chris Nguyen for the reminder) software players. Also, this list was partly compiled thanks to Santiago an investor Emergence Capital, who helped to provide some of the startups for this list, they were one of the first VCs to contact me, as they’re interested in this market.  Here’s but one example of how these lists become official research artifact, I started with this crowd collaborated list, which resulted in this buyer’s guide report.  I may segment this list once we have a large sample.

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Working Definition: Content Marketing Software systems than enable marketers to perform as digital publishers.  Features often include analysis, planning, calendar, workflow, optimization, in support of publishing owned content.  These tools still require services components of strategy, content planning, content production, and editorial.

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Index: Content Marketing Software Vendors
To start with, there are 15 vendors Leave a comment below, I’ll review and add.  The descriptions are what was listed on the index page of each vendor, I edited to remove hyperbole.

• Adobe Creative Cloud:  Monthly membership gives you the entire collection of CS6 tools and more for video, print, media.
• Compendium: Compendium is a content marketing platform that helps organizations capture and create original content in a branded hub for distribution to any marketing channel.
• Cadence 9: Orchestrating Content Management
• Contently: With tools for creating and showcasing amazing content, and by fostering connections between publisher and talent, Contently empowers storytelling that makes a difference
• Curata: Easily find, organize & share relevant content for your business.
• Curation Station: Curation Station® can add value to your business, customers, employee teams, and clients by providing up-to-date content on any subject matter.
• DivvyHQ: The Spreadsheet-Free Editorial Calendar Application (Submitted by Todd Wheatland)
• Easel.ly: Create and share visual ideas online, vhemes are visual themes. drag and drop a vheme onto your canvas for easy creation of your visual idea. (Submitted by Jason Miller)
• Graphicly: Upload & enhance your visual stories, then distribute them to the Kindle, iOS, NOOK, Facebook, Web & more. All for one low price. That’s our story. (Submitted by Joe Chernov)
• InBoundWriter: Create and manage all your content securely within the comfort of your workflow and from the freedom of any browser.  (Submitted by Michael Brenner)
• Kapost: The Content Marketing Software Platform (Briefed, Marketo summit April 2013)
• NewsCred: Content syndication and production, including, 2500+ Premium, Licensed Sources Millions of Full-Text Articles, Images & Video (Submitted by Guillaume Decugis)
• oDesk: Writing services via software platform, (Briefed, April 2013)
• OneSpot: Transform digital content into ads (Briefed, April 2013)
• Outbrain: Recommends your article, mobile and video content on your site and on premium publisher sites to expose it to highly engaged audiences.
• Percolate Percolate helps brands create content at social scale (briefed multiple times Q1, 2013)
• PublishThis:  A Content Cloud Platform to discover, curate, and distribute compelling content across any digital channel.   (Submitted by Todd Wheatland)
• Rallyverse: Social media marketing who combines Owned and Paid content
• Servio: Servio handcrafts web content at massive scale
• Scripted: Writing on Demand, hire freelance writers. Note this is a software plaform that enables long form writing services (Briefed Q4, 2012, trailed offering)
• Shopigniter: Social Product Promotion and Commerce Solutions
• Skyword:  Reach and engage your audience with original web content designed to succeed in search and social media. (Submitted by Michael Brenner)
• SocialFlow: See the real-time conversation flow on Twitter and Facebook to capture peak audience attention for your messages (Briefed, demo account)
• Totally Awesome: Use to understand everything about how sharing drives traffic, virality, and revenue. Spot patterns, identify valuable content and customers, and learn what works.
• Visually: Our infographics and data visualizations tell your story, drive traffic, and amplify your social media presence (briefed, 2012-2013)
• Zemanta:  Is a service that helps publishers by suggesting related posts, pictures, relevant in-text links and tags you can enrich your posts in a way to get more traffic, more clicks, more recommendations and to make your posts look more attractive.  (Submitted by Jason Miller)
• Zerys: Software to aid process to plan your content strategy, create an editorial calendar, and find the best possible writer for your specific needs.  (Submitted by Todd Wheatland)
• Leave a comment below, I’ll review, add and credit you.

Related Links

• Content Marketing Book: Altimeter’s Rebecca Lieb
• Content Marketing research report: Altimeter’s Rebecca Lieb
• Converged Media Paid+Owned+ Earned by Altimeter’s Rebecca Lieb and myself
• Converged Media keynote speech
• Excellent piece of Content Marketing requirements by J-P De Clerck

Industry Analyst Notes

• April 18 (The day after).  I’ve scrubbed the many comments, FB posts, and Google+ comments.  The list has gone from 15 to 27 vendors.  I’m struggling with including visual presentation type vendors, as that’s going to be a much broader category that could even span Photoshop/Aviary, so I want to be careful about how far I go.  The other market is content analytics, as this could span into big data vendors and beyond.   I’ve made several new contacts, received a ton of new information, and am very grateful for the market feedback. We all learn together.