The biggest innovation in marketing is yet to be done: Madlibs with Brian Vellmure
The biggest innovation in marketing is yet to be done: Madlibs with Brian Vellmure:from The Funnelholic
I recommend Brian Vellmure to everyone – marketers, sales, social, customer service, cloud…Maybe it’s just me, but when it comes to enterprise and social technology — I always seek his point of view. I randomly skype him all the time to talk shop and always learn something. You should do the same some time- you will agree with me. With that, friends of the Funnelholic, I give you Brian Vellmure’s Madlibs.
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1. The b2b buyer is intelligent and networked.
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2. The biggest innovation in marketing is yet to be done.
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3. The coolest thing happening in b2b marketing is the convergence of PR.
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4. My favorite marketing book is Influence: The Psychology of Persuasion
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5. My favorite social media channel is Twitter, losing ground to Google+ and LinkedIn.
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6. Social media for b2b is an effective tool for discovery, on-ramping to more meaningful conversations, and network awareness.
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7. b2b video is just video.
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8. In b2b, the idea of a funnel is becoming antiquated.
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9.The first thing every marketer should do is get to know their customers and prospects inside and out.
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10. Content marketing is a critical building block for all marketing.
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11. The biggest mistake marketers make is trying to push their message on uninterested ears.
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12. The biggest myth in b2b marketing is that it’s totally different than B2C marketing.
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13. My favorite marketing technology besides marketing automation is analytics.
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14. Besides revenue, the metric every marketer must track is profitability.
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15. My most forgettable marketing experience is sending out thousands of postcards inviting businesses to come hear me speak and having a grand total of 11 people register and show up.
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16. Mobile marketing is a great opportunity to provide the customer what they want/need in context.
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17. The next “hot-thing” in marketing will be over-hyped and impossible to ignore, misleading masses of people.
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18. In 2015, marketing will have matured in its use of digital interactions to participate in more contextual interactions and will be battling more privacy wars.
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19. Over the next couple years in marketing, I can’t wait to see the extinction of “social media mavens”.
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20. Madlibs with the Funnelholic is a genius brainchild of the one and only Funnelholic.

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