Case Study:: Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads

Case Study:: Lead Generation: Revamped marketing automation and CRM technology drives 75% more leads:

from Marketing: Case Studies & Know-How from MarketingSherpa

Technology in the form of marketing automation and CRM software is a key piece of the complex sale. Handling lead scoring and nurturing manually just isn't an option once marketing campaigns reach a certain size. Managed Maintenance had marketing automation and CRM software in place, but the programs did not integrate, leaving Marketing and Sales technology siloed. After revamping its entire technology setup, Marketing was able engage in lead scoring and nurturing, and achieved a 75% lift in lead generation in the first year of the new program.