Case Study:: Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%

Case Study:: Sales Enablement: Using email performance data to help salespeople understand lead interest increases sales 48.9%:

from Marketing: Case Studies & Know-How from MarketingSherpa

 Keeping Marketing and Sales on the same page requires a smooth flow of information. What if you could send campaign data to the right salespeople automatically? This direct-sales company sends a three-part email series to salespeople with fresh data after every promotional campaign. The emails help the sales team track the hottest leads and helped them increase sales 48.9% year-over-year in 2012.