Case Study:: Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book

Case Study:: Social Media Marketing: Doubleday combines geocaching and Facebook to boost sales 23% for John Grisham book:

from Marketing: Case Studies & Know-How from MarketingSherpa

Social media has been a tremendous opportunity for marketers to learn more about their audiences through interaction. In particular, Facebook offers a forum where many companies and customers can communicate. Read how Doubleday gained 72,000 new Facebook fans and a 220% increase in reach for author John Grisham by engaging current fans with a geocaching contest. Plus, learn how the organization used targeted Facebook advertising leading up to the release of Grisham's new book.