5/01/2013

In B2B marketing and sales, how does your team overcome objections?

In B2B marketing and sales, how does your team overcome objections?:
from b2bbusinesscoach.com Blog 
In the B2B marketing video series, this is the 58th video.
One of the biggest problems that B2B marketing and sales people have is overcoming objections.
In particular, most sales people have trouble overcoming the price objection. Although, if you sell properly, this objection is really way down the list.
This is also a marketing question, because your marketing has to draw people in, so it is imperative that marketers also understand and know how to overcome all of the objections you get in B2B.
Watch the video to see how B2B marketers and sales companies can overcome objections.

To become excellent at B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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