Other:: Testing: A discussion about SAP's 27% lift in incremental sales leads [SherpaWebinar replay]

Other:: Testing: A discussion about SAP's 27% lift in incremental sales leads [SherpaWebinar replay]:

from Marketing: Case Studies & Know-How from MarketingSherpa

 Welcome to another MarketingSherpa webinar! This time we are speaking with Shawn Burns, VP, Digital Marketing, SAP. Here is his real-world success story regarding how he built the right team, laid out a process and implemented a platform for a testing program, as well as a testing culture.