The Four Trends That Shape the World of Selling

The Four Trends That Shape the World of Selling:

from SellingPower by Gerhard Gschwandtner

The world of selling is changing at breakneck speed, and sales leaders need to adapt quickly or risk becoming obsolete. Here are the four major trends impacting sales organizations today: 1. Social media. A recent study by the Aberdeen Group shows that 79 percent of salespeople who incorporate social media into their sales process make quota, compared to the industry average of 43 percent. A HubSpot survey finds that companies using Twitter get two times more leads than companies that don’t. Research by InboxQ shows that 64 percent of customers are more likely to purchase from a business that answers...