How Well Do You Manage Your Message?

How Well Do You Manage Your Message?:

from SellingPower by Gerhard Gschwandtner

 In many industries and before the recession, selling was like shooting fish in a barrel. Now the fish are shooting back. The power has gone back to the customer, and a lot of sales managers feel frustrated. It’s tougher to find, qualify, and see prospects. It takes longer to persuade them, and it’s even tougher to close sales. One thing is certain: the old ways of selling and marketing no longer work. Just as overused jokes lose their power to make us laugh, old sales or marketing messages no longer stimulate the vigorous interest seasoned salespeople are craving. Here are...