Developing Your Video Marketing Strategy

Developing Your Video Marketing Strategy:
With the proliferation of the Internet, more people then ever have access to their favorite web pages and content. The two most trafficked forms of media are social and video and they are only trending upwards. As web users have more options available and their time is divided amongst their various interests, reading a full web page worth of information has given way to quick, eye-catching videos that make it easier to digest a source of information. As web traffic also shifts to a more mobile user via smart phones and tablets, it becomes more important than ever to make yourself, your company and your product visible to this booming market. These easy to follow steps will help explain how to accomplish these goals.
Keep your video simple.
You don’t need to use prohibitively expensive video  editing or production equipment to create an interesting and compelling video, but you can use production elements or contract out to a production company to put a certain polish on an existing idea. Technology has advanced to the point that you can make a quality recording using a regular camera or even a phone, as some of these newer devices can record in high definition with excellent audio. Using these products give you greater availability to create as inspiration strikes. Using a camera with a smaller file size output is especially beneficial when catering to consumers using mobile devices, as slower Internet connections will have trouble playing larger video files seamlessly.
If you decide to use a production company, be sure to shop around for the best fit for your ideas. A web search can bring up a list of companies, but referrals and customer reviews will give you an insider’s view of what the company has to offer. Phone conversations and meetings with the company are essential to the creative process, as staying in touch with your ideas and being involved in each stage of the video’s creation is how you will bring your ideas into reality.
Browsing videos from other companies in a similar field to your own can give you a gauge of what works and what doesn’t, what is new and what ideas have come and gone. This can give you experience in browsing the video hosting service of your choice, and also provide you with valuable feedback from regular users of those websites.
Make it charismatic
Whether you plan for your video to “go viral” or design your video to fit your company’s style, you’ll need to view the overall picture of what you want your video to reflect of your company. Use your clients, customers and prospects as a guide and also a target audience for the message you’d like to send.
Focus on the message over the video, and make a fun video fun and an educational video educational, but above all make it enjoyable! You want people to enjoy what they see and associate your company and product with a good memory. An enjoyable video will also be shared through social media or word of mouth.
Help people find it.
Your video will not do yourself nor your audience any good unless it can be found, seen and shared. Use appropriate keywords and tags in your video’s title and in its description, and listen to comments posted on your video to make sure your audience is hearing the message you are sending. You can also do test searches trying to find your video to be sure you’ve entered the appropriate keywords.
Your keywords should clearly define the purpose of your video; therefore if you want your video to induce action, you should select buying or action based keywords. This simply means choose keywords that users wouldn’t be searching for unless they are looking to buy or ready to seek consultation for the service you offer. Here are a few examples: “SEO Service Consultation” or “Buy YouTube Views”. Your keywords do not necessarily need to have the word buy or consultation in them but should directly relate to the purpose of the video.
Posting your video on your website and also on YouTube is an easy way to double the amount of people finding your video in their searches. Be sure to post a link back to your website from the video hosting website you choose to use. Websites such as OneLoad (Formally known as TubeMogul) can help you to post to several different video hosting websites at the same time, after having set up and linking those accounts. Here are step by step instructions to get you started.

A helpful video on posting your own videos on YouTube.com can be found here:

Use social media to help post your video to as many websites as possible. Cater your posts to their intended audience on each social networking site, and remember that there are websites that will help you automatically post to several different social media sites at the same time, such as HootSuite and Ping.fm , brilliantly illustrated by Brian Wong here: http://brianwong.com/blog/howto-hootsuite-pingfm-wordpress-socialmedia/
Developing a video marketing strategy is an excellent way to expand your company’s visibility and help you stay in touch with the latest that not only the web has to offer but also what the consumer wants. Using these developing tools will help your reach a much larger audience and contribute to the success of your business.