UPS’ case study: How to use social media for great customer service

UPS’ case study: How to use social media for great customer service:
Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear brands like Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media.
You’ll get practical, how-to advice on developing your social strategy, scaling your program, driving sales, engaging internal and external audiences, and measuring it all — and you’ll see some brilliant presentations like this one from BlogWell Atlanta:
One of Debbie Curtis-Magley’s big ideas: A dedicated Twitter handle is a great way to give your customers an obvious place to get help and communicate their issues.
UPS: Lessons in Social Media Customer Service, presented by Debbie Curtis-Magley from GasPedal and SocialMedia.org on Vimeo.

BlogWell Atlanta Case Study: UPS, presented by Debbie Curtis-Magley

View more presentations from GasPedal and SocialMedia.org