How To:: Inbound Marketing 101: 5 steps to help you get started

How To:: Inbound Marketing 101: 5 steps to help you get started:from Marketing: Case Studies & Know-How from MarketingSherpa
At MarketingSherpa, we often publish case studies or how-to articles that focus on a specific tactic or campaign. Today's Consumer Marketing newsletter steps back to give you the basics on getting started (or improving your efforts) in an emerging area -- inbound marketing. The article is based on a recent webinar, "Think Different about Social Media: Four steps to transforming your marketing program," (sponsored by Act-On) presented by MECLABS' Todd Lebo and Sergio Balegno. Read the webinar recap article, and watch the full webinar replay, to learn more about inbound marketing.