Lead Nurturing: 5 tips for creating relevant content – Marketing Sherpa

Lead Nurturing: 5 tips for creating relevant content – Marketing Sherpa:from 3forward by Matt Smith

B2B Prospect Development and Lead Qualification

“Attempting lead nurturing without strong content is like hosting a Monsters of Rock show during a power outage.   The results will be disappointing.
Instead of pushing products or services, pull the right prospects through by providing information, ideas and solutions that will help them, advise Baggott and Murdock. (It will also help you rank high in search engines.) This is the essence of relevance, and without it, everything you consider content is just more advertising, they insist.  
They offer these tips to create content with the power to move beyond advertising into relevancy.”   READ MORE

 Source – Marketing Sherpa