Case Study:: Social Media Marketing: Video campaign increased demo leads 63%, website traffic grew by 450,000 visitors

Case Study:: Social Media Marketing: Video campaign increased demo leads 63%, website traffic grew by 450,000 visitors:from Marketing: Case Studies & Know-How from MarketingSherpa
Content marketing comes in many formats, including video. With its element of visual demonstration, video marketing is particularly suited for providing how-to instruction and product information. This case study looks at how Wasp Barcode used video marketing to drive demo lead generation. Find out how the company combines video advertising, search optimization, outreach to third-party websites and blogs, and video annotations to increase its demo leads 63% and Web traffic by 450,000 visitors.