How to Avoid Being a Social Media Neanderthal

How to Avoid Being a Social Media Neanderthal:from Business 2 Community by Erin C Nelson
For many of us, the phenomenon of social media began with the simplicity of a wall post, the careless ease of a blog entry, the creation of a short (albeit heartfelt) tweet. Now, these methods alone render you a neanderthal.
As long as I am sharing something within the social media community, I will be heard, and reap the benefits of these global networks.
Yet as technology has evolved, the social media community has matured, and a single entry into the expansive social media universe no longer holds the weight it once did. People want stories, multilayered entertainment, knowledgeable findings, and perhaps above all, the promise of interaction.
In today’s social media landscape, the success of our personal and social business networks relies on reciprocity, on being active and fluid in our engagement within our bustling, online communities. Today, we are expected to go beyond the promotion of our own agendas and listen to the motivations of our audience. If we hope to leave our mark – in social business or otherwise – we must initiate and maintain a healthy dialogue.
Below are some articles (I hope) help to dissect the intricacies (and sometime volatility) of our online communities, as well as tips for engaging large and diverse networks. We take a look at where we were, where we are, and where – it appears – social media engagement is headed.
Putting Money in the B2B Bank: Why Social Media Engagement is Imperative
Dialogue: A Social Media Acronym
Marketing Strategy: From Minority Report to Shawshank Redemption
How to Find Your Social Business Stage
The Various Social Media Personas: Understanding Personality and Communication
This article was originally published on exploreB2B.