How to Do Precision Marketing – Sandra Zoratti on Marketing Made Simple TV

How to Do Precision Marketing – Sandra Zoratti on Marketing Made Simple TV:from Business 2 Community by Jeff Ogd
In this high definition show, Sandra Zoratti, co-author of Precision Marketing (http://www.precisionmarketingbook.com). She joins show host Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) for a discussion of how marketing can drive improved business results using data.
In this show, viewers will learn:
1. How the balance of power has shifted from sellers to buyers – and what that really means for marketers today.
2. Why marketers need to start small and get a quick win, rather than taking on too much at once.
3. How data is the marketers best friend. How to leverage data and Precision Marketing ideas to drive improved business outcomes.
We thank Sandra for appearing on Marketing Made Simple TV.  We also thank Steven Conrardy of Interactive Video Studios who filmed and edited this show.
Craig Yaris of Esquire Tech is the Producer and Director of Marketing Made Simple TV. Kevin Ogden is the Editor of the show.