Sales Lead Generation: Getting Through The Turbulence

Sales Lead Generation: Getting Through The Turbulence:from Business 2 Community by Matt Ford

Think about your business and compare it to an aircraft; if an airplane is not properly tuned and maintained, or if it would experience a lot of turbulence up in the air, it would prove dangerous to its passengers. Worse, it may come crashing down. The airline vehicle would be like your business in a sense that there may come a time that certain scenarios will leave your sales lead generation campaign to become very unstable or it may even come to a screeching halt.

The following are tips to get you generating qualified sales leads:

1. Remember that you are still a person and not a business establishment

A lot of businessmen, experienced or not, would only say the company’s name or the business name and then forget about stating their own. What would happen is that sales leads (upon hearing such a sentence) will feel that they are talking to does not care about their needs. Instead they would think that you only care about the money in their pockets.
When talking to targeted sales leads, always say your name and not only the company you represent. In this way, you can start building trust with your potential clientèle for you already started entrusting each other with your names.

1. Always be flexible in meeting times

Its not all the time that you would get to talk to a sales lead that has all the time in the world. When you try to set up an appointment, business people will most probably have something else to do that would make them very busy. Do not just give the date and time that would only prove most advantageous to you. Always ask the prospect when would be the best time and date for them to set the appointment and try to adjust it with your busy schedule. In other words, try to make that extra mile for your prospect clients.

1. Follow the latest lead generation methods

Its always nice to stay with the current trends, may it be in fashion or better yet in business. Businesses follow trends on new ways to market their goods therefore you should follow new ways as well in order to get more sales leads. For example, if you have a small business that you are managing and you only use traditional lead generation methods then you are most likely losing to the competition to other companies who can get along with the recent trends in locating leads. Traditional methods are good and are still effective but with the recent rise in technology that can go along with the latest trends then generating leads through the latest methods will prove more effective.
Remember that these tips are not going to work if you don’t have the proper mindset. So always be optimistic on things to make sure that your campaign will be a success. It does not hurt to seek third party help (like that of a business call center) if you have trouble generating leads and sales appointments for your company.