Rocket Readings: How do you market to your ideal customer

How do you market to your ideal customer – what is your message?:from b2bbusinesscoach.com Blog by Ian Dainty
To become excellent at B2B lead generation, there are many questions you need to answer about your business, and how you will develop those leads. I have set up 101 questions to help you and your company become excellent at B2B lead generation. Watch daily for a new video.
Most businesses have either no real message or a very confusing message when you visit their website, or even talk to them. You must show your prospects WIIFM and be very clear and consistent with your marketing.
Watch the video to see what you need to do in order to make your message follow your prospects buying process.

This is the 14th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com