Why B2B marketing is more important than sales in today’s online business world.

Why B2B marketing is more important than sales in today’s online business world.:from b2bbusinesscoach.com Blog by Ian Dainty
I believe that marketing is more important than sales in today’s B2B online world. And I say this, as a sales veteran, with over 25 years of my 38 business years in sales and marketing.
There has been a paradigm shift in the way we sell and market today, especially in B2B. Because over 80% of B2B companies find your company, before you even know they are looking, your marketing needs to be exceptionally strong, to grow and even survive. It has to be even stronger than your sales group.
Watch today’s video to see why marketing is so important in today’s online marketing world.

This is the 16th video in the 101 questions and answers series about B2B lead generation. However, there will be a series of videos on marketing’s importance in today’s online business world.
All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com

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