Rocket Readings: Do marketing and sales work together in your company?

Do marketing and sales work together in your company?:from b2bbusinesscoach.com Blog by Ian Dainty
This is an age-old question that doesn’t happen very often in most companies, particularly in a larger company. In fact, in most companies, sales and marketing don’t even share the same floor.
Marketing and sales must operate under one executive, and must work together to grow your business. Watch the video to see what marketing and sales need to do, to ensure they work together, and what functions each should have.
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This is the 25^th video in the 101 questions and answers series about B2B lead generation. All of these questions and answers will help you in your b2b lead generation and overall marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online marketing strategy, then the sales, of your products and services, will be few and far between. This has happened because of the Internet and how people find you first in their search. So an Internet marketing strategy is imperative to your company’s sales success.
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Kind regards,
Ian Dainty
416.277.4537
<a href=”mailto:ian@b2bbusinesscoach.com” target=”_self”>ian@b2bbusinesscoach.com</a>