Rocket Readings: B2B lead generation needs a formal marketing plan!

B2B lead generation needs a formal marketing plan!:from b2bbusinesscoach.com Blog by Ian Dainty
We are into April, and now is the time you assess whether you have reached your first ¼ goals or not. Did you have a plan to reach those goals?
If you want to grow your B2B business, then you need to have a formal marketing plan.
As Winston Churchill stated, “He who fails to plan is planning to fail.“
It is imperative to have a marketing plan for every 90 days, ¼ of your fiscal period. This allows you to understand whether you are on the right track, or need to make some changes.
I have completed a video about planning, and why you need to plan every 90 days. If you have not reached your 90 day goals, or have not reset those goals, then this video will help.
You should also have a facilitator run your planning session for you, to ensure you have included all of the elements, and more importantly to ensure everyone has “Buy In” to your company’s plan.
You can watch the video here. Marketing Planning
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com