Every marketer should take a sales guy to lunch: Madlibs with Steve Gershik
Every marketer should take a sales guy to lunch: Madlibs with Steve Gershik:
Today’s Madlibs features my good friend Steve Gershik who may have the best combination of brains and humor of anyone I know. Really. He is that funny and that skilled at mixing humor with b2b marketing. I always try to get him to do webinars with me because I laugh and learn. (which is the best combo I know). He is currently applying his years of best practices as the VP of Marketing for StackMob and being awesome. I hope you enjoy his Madlibs, I certainly did. (As I expected I would…)
-
1. The b2b buyer is now smarter about your product than most B2B marketers and sales people.
-
2. The biggest innovation in marketing is technology that connects marketing results to activities.
-
3. The coolest thing happening in b2b marketing is predictive analytics.
-
4. My favorite marketing book is Influence: The Psychology of Persuasion by Robert Cialdini.
-
5. My favorite social media channel is Facebook for friends; LinkedIn for colleagues.
-
6. Social media for b2b is in need of a revised focus on the buyer, not the seller.
-
7. b2b video is an excellent idea to drive rapport-building with prospective buyers. It helps communicate information, culture and confidence.
-
8. In b2b, the idea of a funnel is myopic. So is the idea of a waterfall, a pipeline or any other metaphor that leads marketers to believe that leads flow in a linear fashion.
-
9. The first thing every marketer should do is take a sales guy to lunch.
-
10. Content marketing is a more pleasant and interesting form of interruption marketing.
-
11. The biggest mistake marketers make is to believe that “x is dead.” Conversely, dismissing new technologies (like mobile) as “not relevant to B2B.”
-
12. The biggest myth in b2b marketing is “the buyer is in control.” There are so many factors in control of a B2B buying decision: buying centers, power considerations, politics, cronyism, rapport and timing. It’s impossible to say that anybody is even in control of the sale.
-
13. My favorite marketing technology besides marketing automation is CRM.
-
14. Besides revenue, the metric every marketer must track is Sales Accepted Leads -> Sales Qualified Opportunities.
-
15. My most forgettable marketing experience is dead to me now.
-
16. Mobile marketing is still in it’s infancy. In the future, mobile marketing will simply be called, “marketing.”
-
17. The next “hot-thing” in marketing will be predictive analytics or “how to use big data in a way that most marketers can understand.”
-
18. In 2015, marketing will continue to try to figure out how to tie marketing activity to financial outcomes.
-
19. Over the next couple years in marketing, I can’t wait to see when the wave of technology tools that enable mobile marketing will crash on the shores of the industry.
-
20. Madlibs with the Funnelholic is fabulous. In fact, they really should be called Fablibs.
No comments:
Post a Comment