How Well Have You Adapted to the Global Changes in Selling?

How Well Have You Adapted to the Global Changes in Selling?: from SellingPower by Gerhard Gschwandtner
To survive in the sales world, global executives must be adaptable. Studies show that there are three ways people commonly adapt to foreign cultures. The first is unconditional acceptance of the foreign culture with a critical view of home. For example, a VP of sales marveled that in Japan cab drivers wore white gloves and the hotel staff always welcomed her with friendly smiles. She complained about the lack of courtesy in American business and scorned the negativity of American workers. The second approach shows a strong loyalty to "back home" culture and a critical view of foreign culture. A...