Rocket Readings: How your B2B lead generation will increase by knowing why B2B companies buy

How your B2B lead generation will increase by knowing why B2B companies buy:from b2bbusinesscoach.com Blog by Ian Dainty
In the B2B lead generation video series, this is the 52nd video.
Most B2B companies do not understand why the B2B buy cycle is so long. It has to do with the five reasons that B2B companies buy. If you do not know these five reasons, then you are wasting a lot of time.
And it also means you probably don’t have a Unique value Proposition that will show your prospects why they should buy from your company.
Watch the video to see why B2B companies buy, and how you should fit your products and services into one or more of these five categories.

All of these questions and answers, in this video series, will help you in your B2B lead generation and overall B2B marketing processes. As we go through each video, you will better understand how marketing has become even more important than sales.
Obviously selling your products and services is the ultimate goal. However, if you do not have an online B2B marketing strategy, along with a strong social media strategy, then the sales, of your products and services, will be few and far between.
This has happened because of the Internet and how people find you first in their search. So an Internet B2B marketing strategy is imperative to your company’s sales success.
To ensure you get all 101 videos in the Q&A series, sign up for either the RSS Feed, or the email notification in the right hand column.
Be sure to “like” this video so your friends and colleagues can see it and follow the videos. Also, send me your questions, to my email below, so I can answer them for you, and include them in the 101 questions.
Please leave your comments about this video, and all of the videos, below.
Kind regards,
Ian Dainty
416.277.4537
ian@b2bbusinesscoach.com